Emma is an extremely creative individual who excels in seeing opportunity for the continued growth and development for business and in our personal lives. With a knack for seeing the destination Emma will create the road map to get there.
With over 20 years in the fashion industry, a branding and marketing education Emma understands image and the importance of getting the right message across to a captive audience whether in person, as a business or online. With clients from all walks of life and various business backgrounds she realizes that “Personal Branding” is about taking an individuals core values and personality into account. Emma doesn’t create a new you, like a gem she polishes the existing you… So you will shine!
In this day and age we are constantly selling ourselves to our clients, our staff, our public and our families. Being able to hone in on our mental strengths, physical assets and stream line certain environments whether at home or the office, then polish and present is not something we are all good at. Sometimes we need a helping hand for a boost of confidence.
Branding for yourself or your business… We will look at your core values, your personality, your environments, your team, your operations, your online presence and how you need to be seen. We streamline and polish to ensure that the message you are sending your audience is in line with you as a human, as well as what you want to be seen.
” There is always opportunity for growth inside and outside of the classroom. Knowledge is to be shared, my clients over the years appreciate that I can give solid direction based on their needs and provide solid reasoning for my suggestions and decisions based on their goals, research and brand integrity.”
Emma will find opportunities for growth, create a plan to achieve said growth and then execute it.
“In order to do this we need to be aware… Sometimes another set of eyes is all it takes to streamline and maintain certain aspects of our lives in business and at home, with this in mind my client needs, budget and time are always a key factor…”
…What do you wish to achieve and what are you willing to invest to achieve it?
Emma planned, produced and executed 3, 300-piece fashion shows with multi-media for Karbon Athletic for SIA in Vegas as well as sales, PR, marketing and attended The Miami Swim Show for Chio Di Stefania D enabling them opportunities to sell collections to Harrods and Harvey Nichols in the UK.
As resident Stylist on “Crimes of Fashion” , two seasons as resident image consultant on Slice’s “The Mom Show” and a few episodes of “Sexy Girl” Emma was able to demonstrate her image consulting talents as a Fashion Expert. Emma took on project management when interning at Fashion Magazine. Organizing samples with designers, tickets for collections in all the major cities and setting interview dates for editorial pieces.
Emma is often asked to speak on subjects such as trend analysis, forecasting, retail, sales, marketing and branding sometimes in a company setting like for Marc Anthony Hair salons or for students as a regular guest speaker at Ryerson University’s fashion. program.
As a Fashion Expert and Spokeswoman for Garrison Bespoke, Emma introduced and collaborated sample design concept for media, developed a wedding industry audience that translated into clients and increasing the bottom line, therefore enabling an opportunity to launch The King Edward Hotel “Grooms” lounge. Emma saw a gap in the market and wanted to offer grooms the same service as brides for wedding attire.
Emma has worked for Joe Fresh on a few occasions. Through TC media where she conceptualized and spearheaded off figure visual initiatives for their seasonal look book and then as freelancer planned, executed and hosted 5 fashions shows across 5 major locations in the GTA for a “Fathers Day” initiative through her consulting.
As a visual merchandiser and brand manager Emma has managed projects such as store renovations and openings across Canada. Emma created and executed initiatives based on volume fashion merchandising for Jacob Annexe stores, created standards and guides then trained and developed all staff on the brand identity.