Privacy for High Profile Clients – 5 Ways To Be Discreet

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In the Oxford Dictionary “Discretion” is defined as “The quality of behaving or speaking in such a way as to avoid causing offence or revealing private information” in the case of a business owner their client is the private information, which makes that client a bit like “Fight Club” and the we all know the first rule of fight club is “You don’t talk about Fight Club”

I wonder what celebrities, high profile business people and public figures covet the most?

My guess is the freedom to move around without someone wanting something from them. The freedom to shop, eat, workout and various other day-to-day activities we take for granted in public (and in some cases in private, like tanning). A life without being bothered for a conversation, a photo or free endorsement.

In the age of Social Media it is a wonder that anyone respects privacy anymore. The tabloids certainly don’t and many businesses don’t. A well-known public figure is usually seen as a cash cow and a way to make a quick buck or to make a business seem credible.

If someone you deemed to be successful and in the public eye were to walk through your door, how would you be able to retain their business in a respectful manner?

Well for a start, you could offer them phenomenal products and services as well as an outstanding customer service experience. Then for the cherry on top, you could offer them a completely private experience from the time they start the transaction with you to the time they leave. If someone were to offer a photo opportunity or a fabulous endorsement by all means, accept it and be grateful that this person believes in you. However, have a little decorum and do not ask for it, you are not entitled to anything and this person is purchasing from you just as your other clients do. Further more, maybe your regulars would like to offer a testimonial or endorsement, they might even be flattered that you asked for their opinion of your business and that it matters to you – which it should!

In the Oxford Dictionary “Discretion” is defined as “The quality of behaving or speaking in such a way as to avoid causing offence or revealing private information” in the case of a business owner their client is the private information, which makes that client a bit like “Fight Club” and the we all know the first rule of fight club is “You don’t talk about Fight Club”


5 Ways To Be Discreet

  • Offer a closed door customer service experience and schedule it accordingly – Your high profile client will appreciate this and your regular clients won’t feel slighted if walk-in is not available during that time. It also prevents gawking and snapping shots, you don’t want to have to tell one of your regulars to put their phone away. If at all possible you could meet this client in their own environment.
  • Don’t ask for the spotlight – Remember this is your business and although an endorsement may seem to be the sexy option and a way to get lots of free advertising… Your hard work and trust will speak volumes and you may even get a referral. When you respect someone’s privacy news travels fast.
  • Respect their privacy – Don’t ask millions of questions about how they got to where they are. This person is not here to be your mentor, they are buying from you because you are the expert and they require your products and services. If they do share anything with you, it is with you and you only.
  • Avoid gossip – If someone is a public figure you have probably read or seen some things about them or people they associate with in the media. Do not discuss this. Focus on the tasks at hand.
  • Check yourself – Be yourself and be authentic, however be mindful and prudent in your speech or actions, especially in order to keep the interaction confidential. No matter how excited you are about the whole experience refrain from posting on social media, if you are really desperate to spill the beans maybe only tell your very close loved ones over dinner and then never speak of it again!

Remember that all information provided during the interaction is private and confidential. This should always be a given.


Dos and Don’ts for Servicing High Profile Clients

 

Do maintain your regular pricing. Don’t cut or inflate your pricing.

Do over deliver. Don’t over promise.

Do ask for their opinion on the product or service. Don’t ask for their endorsement on your business.

Do be friendly. Don’t be friends.

Do remember they are humans too. Don’t be starstruck, focus on your job.

 

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